Strategic Marketing & Communications Manager
Important Notice for Applicants:
At Bixal, we want to ensure a transparent and secure application process for all candidates. Official communication will come from an email address ending in @bixal.com or from @bixal.na.teamtailor-mail.com. Messages from other sources may be fraudulent, and you should exercise care to avoid any links or attachments included.
Bixal will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
Need Assistance or a Reasonable Accommodation?
If you need assistance or a reasonable accommodation to complete your application, we're here to help. Please reach out to us at talent@bixal.com and let us know how we can support you. You do not need to share personal details or disclose the nature of your request. You can expect a response from a team member within 24 hours during the regular work week and on the next operating day during the weekend or holidays.
Why Bixal?
Bixal is a consulting company headquartered in Fairfax, VA, working alongside governments and organizations to help them deliver better services and experiences to the communities they serve. Using evidence-based knowledge and technology, Bixal empowers clients to deliver on their missions more effectively by fostering a culture of learning and continuous improvement.
Our values:
People-First: Emphasizing the importance of people in all aspects of work.
Collaboration and Transparency: Valuing teamwork and open communication.
Growth Mindset: Encouraging innovation and continuous improvement.
Creating Lasting Impact: Focusing on meaningful outcomes and positive change.
About the role:
We are seeking a dynamic Strategic Marketing & Communications Manager to lead our external communications efforts with strong experience at the intersection of communications strategy, business development, and market positioning in the federal civilian space. The ideal candidate brings firsthand experience supporting BD pipelines in government consulting environments, understands how to translate technical and mission-driven work into compelling narratives that resonate with federal buyers and agency partners, and has specific exposure to the federal civilian sector and/or federal health sector. This role serves as the primary driver of Bixal’s marketing and communication strategy, ensuring consistent, compelling messaging across all channels. The ideal candidate will be a strategic contributor to growth who possesses strong project management skills who can collaborate effectively with subject matter experts and cross-functional teams to amplify our brand and engage our audiences and customers.
Compensation:
The salary range for this role is $105,000 – $110,000. In the spirit of transparency, most offers tend to land near the midpoint of the range. We make compensation decisions thoughtfully, considering your experience, the skills you bring, and our commitment to internal equity. Fairness and transparency are core to how we operate.
Responsibilities:
Marketing & Communication Strategy
Maintain and continuously refine Bixal’s marketing and communication strategy to align with business objectives, federal market trends, and agency-specific priorities
Develop and manage a comprehensive editorial calendar encompassing LinkedIn social media posts, blog publications, case studies, and Bixal website content with alignment to capture strategy, pipeline priorities, and BDs pursuit and timelines
Monitor performance metrics and adjust communication strategies to maximize engagement and reach with federal decision-makers, contracting officers, and agency partners
Content Development & Coordination
Partner with subject matter experts (SMEs), delivery leads, and BD teams to conceptualize, develop, review, and publish that directly supports capture efforts and pipeline development in addition to brand awareness
Collaborate with SMEs and project teams to create compelling case studies, capability narratives, and past performance summaries that speak to the priorities of our target federal agencies, framing outcomes in terms of mission impact, compliance, and program performance
Ensure all content aligns with brand voice, messaging framework, and strategic positioning required to compete in IT, digital modernization, and data/analytics markets
Social Media Management
Create and schedule regular social media content across approved channels (primarily LinkedIn) following the editorial calendar with intentional targeting towards federal communities, industry partners, and teaming prospects
Design engaging social media graphics, including banners, call-out boxes, and other visual assets using tools such as Canva, Pexel, and similar platforms
Monitor engagement (primarily LinkedIn) and respond to audience interactions in a timely, professional manner, with particular attention to engagement from agency personnel, policy communities, and federal contractor networks
Marketing Collateral & Materials
Develop and maintain Bixal slick sheets, one-pagers, and pitch decks that effectively communicate our capabilities and value proposition to our target customers
Create polished marketing materials for use in business development efforts, industry days, conferences, and partnership opportunities
Ensure all collateral reflects Bixal’s positioning in our target domains and is kept current with our latest past performance and win themes
Digital Presence
Coordinate Bixal website updates and improvements in collaboration with design and technical teams
Recommend enhancements to key sections to improve visibility with federal civilian audiences and support lead generation for BD
Ensure website content is aligned to customer and partner-aligned messaging and remains fresh, accurate, and aligned with Bixal’s overall communication strategy
Employee Engagement & Information Sharing
As needed, support the internal team to support the creation and coordination of content for Bixal’s internal email newsletter, and intranet homepage
Help craft company-wide messages from leadership, ensuring clarity and appropriate tone
Support content development for Bixal-wide meetings and other Bixal-wide gatherings
Qualifications:
Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or related field
7-10 years of experience in strategic communications, marketing communications, or corporate communications with at least 3 to 5 years in federal government consulting, GovCon, or professional services environment
Demostrated experience supporting business development efforts including capture, proposal marketing, past performance documentations, and competitive positioning in federal markets
Direct exposure to federal civilian agencies through the business development lifecycle
Proven track record of managing multi-channel communication strategies aligned to business growth goals, not just brand management
Nice to Have Skills and Experience:
Experience in professional services, government consulting, or B2B environment
Direct experience supporting federal health IT proposals, capability statements, or agency-specific positioning
Experience attending and/or preparing team members for federal industry events
Knowledge of email marketing platforms (Mailchimp, Constant Contact, etc.)
Familiarity with GovCon BD tools and intelligence sources such as GovWin, USASpending, Sam.gov, or agency forecast portals
Experience with video editing or multimedia content creation
Understanding of brand development and management in a federal contractor context
Familiarity with AP Style or other editorial standards
Understanding of small business set-aside landscape and how socioeconomic status and teaming relationships factor into federal market positioning
How We Support Our Team:
Flex hours
401K with matching incentive
Parental Leave
Medical/dental/vision benefits
Flex Spending Account
Company provided short-term disability and life insurance
Commuter benefits
Paid Time Off (PTO)
11 Paid holidays
Our company is committed to providing equal employment opportunities for all individuals and complies with all applicable federal, state, and local anti-discrimination laws. Employment decisions are based on merit, qualifications, and business needs.
- Department
- Corporate Operations
- Locations
- Remote within DC, Maryland, or Virginia
- Remote status
- Fully Remote
About Bixal
We leverage technology, communications, data, and human-centered design to help governments and leading organizations be more efficient, effective, and impactful.